There is a sixteen-year-old entrepreneur named Beau Jessup from
Great Britain who recognized a need and turned it into a business. She visited
China and during her visit, she was asked to provide an English name for a
baby. The Chinese believe that having an English name can positively impact
their child’s future. However, the Chinese have limited access to Western
information so it can be hard for parents to choose names.
Jessup developed a website to help parents select a name for
their child. The name of the website is “Special Name.” Jessup provides twelve
personality traits to choose from and for $1 returns three name options that
represent those traits.
Beau Jessup’s idea is a huge success; she has already earned
$66,000 from her “Special Name” website. I think it is great that she only charges
$1 for each transaction. I am sure she could have charged a lot more, but that would
make it harder for the Chinese families. I wish more people could come up with
more ideas like this and be as generous.
Source:
http://www.huffingtonpost.com/entry/16-year-old-names-babies-china_us_57d173e8e4b06a74c9f2f6ea
That's super cool! But I feel like she's making money off of something that is rather simple to find. I mean I understand they don't have Urban Dictionary and stuff, but I'd assume The parents would be able to look up popular English names on the internet for free. She also can't guarantee the name will impact the child's personality traits the parents want their kid to have.
ReplyDeleteThat is a really cool way for her to make money, but there are other ways that you can find meanings of names and personality traits online for free. But I guess her website is easier because it generates the names from the personality traits.
ReplyDeletelike it said they have limited access to western info to choose names. so the fact that she made this website is very generous considering that the Chinese have different belief in names too. interesting article.
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